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Sale day styling – is it worth it?

Sale day styling

Darren PalmerDarren has a broad portfolio, having studied fine art & graphic design, originally working in advertising and owning his own graphic design company. After succumbing to his true passion, Darren now operates his own interior design studio and has been a judge on numerous seasons of The Block.

 

The long and short of it is, styling your home specifically with the intention of selling it can add thousands to your reserve price. And, what’s more, it can help you land a quick sale too.

Sale day styling involves significantly less upheaval and financial outlay than making major structural changes to the space. So, if you’ve been considering turning your spare bedroom into an en suite to try and add some pre-sale value to your home, there could be an easier way.

Home staging almost always offers a return on investment that far outweighs the cost of the styling itself. So, forget about calling in the architects and brush up on your styling skills instead.

Prioritise

If you’re tight on time, budget or both, invest mainly in the rooms that are considered the deal breakers for potential buyers. The kitchen, living area, master bedroom and bathroom are your starting points and if you can stretch to anywhere beyond that, it’s a bonus! Remember, outdoor spaces can be a major lure too, particularly if you’re going to market during the warmer months, so don’t neglect balconies or gardens.

Depersonalise

The key with sale day styling is to draw in a broader pool of people, so you need to create an aesthetic with mass appeal. To do that, stripping the personal references out of your home – family photos, kids’ drawings stuck to the fridge and so on – is pretty much essential. As the home owner, this can be difficult to do, so bringing in a professional who can style the space more objectively can often be beneficial.

Harmonise

The overall style of your home should carry through from room to room, so try to eliminate anything that interrupts the flow, such as bright, chaotic kids’ bedrooms. Neutral palettes are invaluable, creating a versatile base that can be personalised for each space using complementary pops of colour or texture. Similarly, if you’re hiring furniture for a pre-sale occasion, make sure you choose styles that fit with the space – both in terms of size and reflecting the period or character of the architecture.

Visualise

The purpose of home staging is to show potential buyers your home’s full potential, which means making the most of its less appealing features. For example, using rugs to more clearly demarcate the space in awkward room layouts. While the styling itself is unlikely to cater to every individual viewer’s exact taste, it should provide some creative inspiration as to what they could do with the space.

Finalise

Getting all of the right fixtures, fittings and furnishings in place is just the first step towards successful sale day styling. Equally as important is nailing the finer details. Making sure bed linen is crisply ironed, fresh flowers are in fresh water and the front door is newly painted are just some of the tiny touches that can help steer potential buyers towards a bigger offer, so don’t overlook them.

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